Shop The Look is an automated Instagram DM tool triggered by post comments that instantly shares your commissionable Collective Voice Looks directly with your Instagram community, all with zero extra effort. Shop The Look will minimize response delays between you and your followers, boost engagement on you content, and drive higher conversion rates through interactions that feel personalized and immediate.
What does this mean? With Shop The Look enabled on a Collective Voice Look, simply upload the image used in the Look as an Instagram in-feed post. Then, inform your Instagram followers to comment Shop The Look to instantly receive the link to that Look, which showcases all the commissionable products you’ve tagged in the Look.
- The best part? Our technology handles all the heavy lifting (link sharing) - your Shop The Look commenters will see the link directly in their DMs, coming from your profile, while you don’t need to lift a finger.
As a hassle-free, automated DM system using proprietary Collective Voice fingerprinting technology and triggered by Shop The Look comments on your Instagram post, this will seamlessly boost engagement on your content while also driving higher conversion rates through messaging interactions that feel personalized to your shoppers.
Shop The Look currently supports Instagram Reels, Carousels, and Image Posts. Click here to learn how to leverage Shop The Look with Reels & Carousels!
Check out how to get started below!
How To Enable Shop The Look
In order to leverage Shop The Look for all future Looks in the platform, you’ll need to enable the capability for the first time in the final stage of creating a Look or on an existing Look. Follow the detailed instructions below. These instructions will only show how to enable Shop The Look for a single Static image.
- In order to enable Shop The Look, you’ll need to be creating a Look or have a Look ready in My Content.
- A Look is a shoppable photo, where you can tether an image to a group of products for your followers to browse through. Check out how to create a Look here.
- In the last step of creating a Look (or when you select an already existing Look), you’ll see a “Share Your Look” screen with an option to enable Shop The Look. Click Enable.
- A popup should appear on your screen, which will ask you to connect your Instagram Business or Creator account (Professional Account types).
- You’ll need to be logged in to your Instagram account as one of those two professional account types in order to successfully connect your profile with Collective Voice’s platform. Once authenticated, our platform will be able to confirm your profile to send automated messages.
- You’ll need to be logged in to your Instagram account as one of those two professional account types in order to successfully connect your profile with Collective Voice’s platform. Once authenticated, our platform will be able to confirm your profile to send automated messages.
- Once you’ve Connected your Instagram account, Shop The Look is now enabled. Go back to the Look and ensure the toggle is on.
- Post the image in that Look to your Instagram feed.
- With Shop The Look enabled, our proprietary technology will “fingerprint” the image used in your Look to match what you post on your Instagram in-feed post. All you need to do is post the same exact image!
- Reminder: The image uploaded to Instagram cannot be adjusted, moved, or cropped in order for the automated Shop The Look functionality to work. It must be the exact same photo (in the same sizing and aspect ratio) from the image uploaded as your Collective Voice Look.
- Remember, inform your followers in your caption to comment Shop The Look or Shop so they can automatically receive a DM from your profile with the link to this Look.
- Your followers must comment Shop The Look or Shop in order to receive these automated DMs!
- Your followers must comment Shop The Look or Shop in order to receive these automated DMs!
Once you’ve enabled Shop The Look for the first time, all you’ll need to do is toggle the button for any future Look you upload to Collective Voice.
Note: Shop The Look cannot be enabled on duplicate Looks. You will be alerted & asked to disable the toggle on a Look if the image has already been uploaded on a previous Look.
What Instagram Formats does Shop The Look support?
Shop The Look supports Instagram Reels and Carousel Posts, in addition to singular Static Image posts.
Instagram Reels
If you’re a creator sharing Instagram Reels, enable Shop The Look to automatically send the commissionable products featured in that Reel with your community. You’ll still need to have an image to upload as a Collective Voice Look, which will be tied to your Reel.
Before creating a Look, think about a Reel you plan to upload to Instagram. Then, simply create a Look on Collective Voice, using the image that you plan to use as a cover image in your Instagram Reel. Enable Shop The Look for that image and upload a Reel to Instagram.
When choosing a custom cover image for the Reel, add the same image used for your Look so your followers can receive the automated DM to your Look when they comment Shop The Look.
Please note: Only ONE Shop The Look-enabled Look can be tied to a Reel.
Instagram Carousel
Want to showcase multiple Looks in one Instagram carousel? Simply enable the Shop The Look toggle for the Looks you want to post, and upload the exact images from those Looks as an Instagram Carousel for followers to swipe through.
When a follower comments Shop The Look, they'll be automatically sent a DM with the option to swipe through the Looks from your Carousel post for easy shopping!
Due to Instagram limitations, Collective Voice's Shop The Look automated DM tool will only be enabled for up to 10 Looks in an Instagram carousel. If you include more than 10 Shop The Look-enabled images to your Instagram carousel, only the first 10 Looks will be shown in the DMs.
- Your Instagram Carousel can still feature as many image & video frames as you’d like (up to 20 frames), but our system will only be able to detect up to 10 Looks (still images) in the automated DM Carousel sent to followers.
How can I track how many automated DMs my Shop The Look-enabled post has sent?
Go to My Content > Looks to view & manage all your Looks in one place. For all Looks with Shop The Look enabled, there will be a section block next to the toggle which shows the number of Instagram DMs sent for that Look. This number will only reflect the automated DMs (powered by Collective Voice technology) that were shared with any Instagram users who commented Shop The Look.