Shop The Look is an automated Instagram DM tool triggered by post comments that instantly shares your commissionable Collective Voice Looks directly with your Instagram community, all with zero extra effort. Shop The Look will minimize response delays between you and your followers, boost engagement on you content, and drive higher conversion rates through interactions that feel personalized and immediate.
What does this mean? With Shop The Look enabled on a Collective Voice Look, simply upload the image used in the Look as an Instagram in-feed post. Then, inform your Instagram followers to comment any customizable trigger word to instantly receive the link to that Look, which showcases all the commissionable products you’ve tagged in the Look.
- The best part? Our technology handles all the heavy lifting (link sharing) - once the trigger word gets commented, that commenter sees the link directly in their DMs, coming from your profile, while you don’t need to lift a finger.
As a hassle-free, automated DM system using proprietary Collective Voice fingerprinting technology and triggered off comments on your Instagram post, this will seamlessly boost engagement on your content while also driving higher conversion rates through messaging interactions that feel personalized to your shoppers.
Shop The Look currently supports Image Posts, Reels, Carousels, and Live broadcasts. Click here to learn how to leverage Shop The Look with these Instagram formats!
Check out how to get started below!
How To Enable Shop The Look
In order to leverage Shop The Look for all future Looks in the platform, you’ll need to enable the capability for the first time during the Look creation process. Follow the detailed instructions below. These instructions will only show how to enable Shop The Look for a single Static image.
- In order to enable Shop The Look, you’ll need to be creating a Look or have a Look ready in My Content.
- A Look is a shoppable photo, where you can tether an image to a group of products for your followers to browse through. Check out how to create a Look here.
- When you start creating a Look or on your Looks management page, you'll be able to enable Shop The Look.
3. A popup should appear on your screen, which will ask you to connect your Instagram Business or Creator account (Professional Account types).
- You’ll need to be logged in to your Instagram account as one of those two professional account types in order to successfully connect your profile with Collective Voice’s platform. Once authenticated, our platform will be able to confirm your profile to send automated messages.
4. Once you’ve Connected your Instagram account, Shop The Look is now enabled. Go back to the Look and ensure the toggle is on.
5. Post the exact same image in that Look to your Instagram feed (as a Single Image, Reel, Carousel).
- Reminder: The image uploaded to Instagram cannot be adjusted, moved, or cropped in order for the automated Shop The Look functionality to work. It must be the exact same photo (in the same sizing and aspect ratio) from the image uploaded as your Collective Voice Look.
6. Inform your followers in your caption to comment your customized trigger word to automatically receive a DM from your profile with the link to this Look.
- Your followers must comment that word in order to receive these automated DMs!
Once you’ve enabled Shop The Look for the first time, all you’ll need to do is toggle the button for any future Look you upload to Collective Voice.
Note: Shop The Look cannot be enabled on duplicate Looks. You will be alerted & asked to disable the toggle on a Look if the image has already been uploaded on a previous Look.
How can I track how many automated DMs my Shop The Look-enabled post has sent?
Go to My Content > Looks to view & manage all your Looks in one place. For all Looks with Shop The Look enabled, there will be a section block next to the toggle which shows the number of Instagram DMs sent for that Look. This number will only reflect the automated DMs (powered by Collective Voice technology) that were shared with any Instagram users who commented Shop The Look.