Within the Shopper Highlights carousel, you’ll find multiple types of Retailer Placecards, which you can click into to further discover products that we recommend promoting to your shopper audience.
If you’re driving sales through your affiliate links, you’ll be able to see one type of Retailer Placecard in particular, one which will have a yellow background like this.
These Retailers with yellow backgrounds will not only show you that retailer’s Trending Products (top clicked products by all Collective Voice creators’ audiences), but also a Collective Voice-exclusive feature called Cart Insights, which identifies top purchased products made from your affiliate links.
What are Cart Insights?
Powered by our proprietary AI technology and coupled with our robust catalog data, Cart Insights are the actual products purchased by your audiences, which you haven’t directly shared out as affiliate links. Our data sources are able to track your shoppers’ orders from initial click to purchase, specifically highlighting the products frequently purchased by your community that you hadn’t initially linked out. What does this mean exactly? This means that with Cart Insights-supported retailers*, when your shopper clicks on your affiliate link, continues their shopping journey with other items in their cart, and then makes a purchase, our system automatically keeps track of those other top purchased items! Our dashboard is then able to highlight these other items.
How can I find my Cart Insights?
- First, log in to your dashboard or app. You’ll see Shopper Highlights carousel on your homepage.
- If you’ve been driving affiliate sales, find a yellow retailer placecard to discover Cart Insights for that specific retailer. Please keep in mind, not every retailer will have Cart Insights (but we encourage you to continue clicking in and discovering products from these top-performing retailers within our network)!
- Click in to a retailer with Cart Insights. The Cart Insights products you’ll see will include products that you haven’t directly linked to, with at least 2+ purchases in the last 35 days, made by your audience through your affiliate links.
- Take a look at the products with high item quantity, since these are popular amongst your shoppers and you don’t want to miss out on tapping into this opportunity to promote with the rest of your community! You can quickly copy a link and share these popular products.
I’ve been creating & sharing affiliate links. Why don’t I see any Cart Insights?
- Sometimes, there’s insufficient product data provided by the retailer or affiliate network so some retailers will not be able to have Cart Insights information.
- You might just know your audiences really well! If they’ve purchased the exact products that you’ve already linked, then you won’t see any Cart Insights products. If your audiences are only purchasing the products you’ve already linked (or other items with only 1 item quantity purchase), you won’t see Cart Insights.
- Have you already shared an affiliate link for a product that’s showing up in Cart Insights? Sometimes, if shoppers are buying a product in a different size or color, this can show up in our system as a completely different product ID as what you’d already shared. So we recommend you keep an eye out on what shows up in Cart Insights and compare it against your previously created Links.
*Our team aims to provide as many insights as possible, but with some retailers, we are unable to provide these Cart Insights if insufficient product data is provided by either the retailer or affiliate network. As Collective Voice continues to advance our Al technology, we are actively expanding our Cart Insights data across additional retailers.
Haven’t shared any affiliate links yet?
In order to see Cart Insights data, you'll need to share links and drive sales. If you’re not sure where to start, we highly recommend browsing through each retailer on our Shopper Highlights carousel (found on your Home page). The retailers shown on Shopper Highlights feature the top-sales driving retailers throughout the Collective Voice creator network, with Trending Products (top clicked items) shown in each retailer. Learn more about the Shopper Highlights carousel here, or start linking now!