✨ Collective Voice Glossary ✨ – Collective Voice

Basic Terms:

Brand	Brands available to monetize using Collective Voice. See what brands we support here.
Click	When your audience clicks on any affiliate link and views the product on the retailer's site.
Conversion Rate	Your total number of sales divided by clicks.
CPA	Cost per acquisition (CPA) is a commission-based program for Collective Voice creators. With CPA, creators will earn a percentage of the sales they drive. When transactions are confirmed as closed by the retailer, commissions will accumulate in your Collective Voice account.
Current Balance	The rolling total of your confirmed earnings.
FTC Compliance	FTC (Federal Trade Commission) Endorsement Guidelines require creators to disclose sponsored and affiliate content. View our guide.
GDPR	(General Data Protection Regulation) A regulation from the European Union that came into action on May 25, 2018. It’s about the management of personal data and privacy for any European user or site with European traffic. Find out more here.
Order	When your audience clicks through on any affiliate link and makes a purchase within the retailer's cookie window. Regardless of the item linked to, the entire shopping trip sparked by the affiliate link will be credited to you (and will display under the item you originally linked to).
PPC	Pay-per-click (PPC) is an affiliate program that pays for every valid click.
Retailer	Stores available to monetize through Collective Voice. See what retailers we partner with here.

Favorites on Product Widgets	Enabling Favorites on Product Widgets lets your audience save items for later and get notified when the price drops or if the item is back in stock. You'll earn if they shop now or via email, later on, resulting in long-term conversion. You can enable favorites when creating or editing Product Widgets.
LinkIt	An on-the-go tool that allows you to create text links, build widgets and share to social. It's while surfing the web. Available in iOS app to create text links only.
Looks & Collections	The Collective Voice Instagram solution. A landing page where your audience can shop exact and recommend items from your Instagram feed.
Product Widget	Shoppable product cells. This highly visual display of products is easy to shop and visually enticing. It can be used on any platform that supports HTML.
Sold out Notifications	Our notification system will update you of any sold-out items in your Product Widgets and will recommend similar items that you can easily replace them with.

Analytics	Where you can see detailed breakdowns of your affiliate performance.
Multi-user Login	Choose how much of your account you want to share, and let others sign in and create content on your behalf! Content created by your user will track in your account like anything you’ve created.
Payment page	Where you can view your payment history.
Payment tab	Where you enter and submit your payment information.
Profile tab	Where you can view and edit your basic account information.
ShopStyle Shop page	A page featured on ShopStyle, where your Looks and top-performing products are automatically featured. This page is easily shareable!
ShopStyle Syndication	Syndication allows ShopStyle to display your Looks on your ShopStyle Shop page.

Advertiser Rates	View commission ranges available from our retailers.
Commission Rate	The percentage you’ll earn based on net sales driven to a retailer.
Confirmed Commissions	Any commission that has been confirmed after the retailer’s returns window has closed.
Estimated Commission	The earnings you’ll receive for a particular item if a reader purchases that exact item within the retailer's cookie window.
Lifetime Commission	Your total earnings since joining Collective Voice.
Pending Commissions	View your estimated balance, before returns and order confirmation. This balance is subject to change until the retailer return window closes. Most retailers confirm orders within 90 days, but there are exceptions and you may see some transactions taking longer to confirm.

AOV	Average order value is GMV/orders. This can happen at an aggregate, retailer, day, or link level.
Earnings	The total value you will be paid in the next eligible payment cycle.
EPC	Earnings per click are earnings/ clicks from the same time period. This value helps you predict earnings from each click.
Gross	Your earnings prior to returns. This can apply to commission, earnings, or GMV.
Market Impact	Anything that signals your impact on an E-commerce’s overall business. We focus on GMV, conversion rates, visits, and AOV.
Net	Your earnings post returns. This can apply to commission, earnings, or GMV.
ROAS	Return on Ad Spend means that if a retailer spends money on a campaign or advertisement they expect to make back a return on their initial investment, or “return on ad spend,” (ROAS).
SOV	Share of Voice is the weight or percentage a brand has among other advertisers. For example, if there are four advertisers on a website and each advertiser gets 25 percent of the advertising weight, they all have equal SOV.
PPC	Pay-per-click (PPC) is an affiliate program that pays for every valid click.