A Look is a shoppable photo.
For your visual shoppers, Looks are the best solution to drive your followers to seamlessly shop all your featured, commissionable products found in your photos. A Look is a photo, with products tethered to it. Click here to learn more about creating a Look.
Looks can be used to share any grouping of products:
- Work Outfit
- Makeup Look
- Thanksgiving Tablescape
- Spooky Patio Setup
- Holiday Party Vibe
- Gift Guide for Her
Looks can be shared as direct links on any of your social media platforms, websites, blogs, emails, newsletters, or any pages. They can also be added as Look Sections to your TapTo.Shop (a fully customizable storefront)!
A Collection is a group of Looks.
Want to direct your followers to a group of Looks that they can quickly view, click through, and shop? Collections are the solution for that - think of them as a folder for all your Looks, laid out in a visually appealing grid format. Click here to learn more about creating a Collection.
You can create multiple types of Collections, depending on the content you create, and add Looks to each Collection:
- My Favorite Fall Outfits
- Gift Guides by Price Point
- A Week of Makeup Looks
- Full House Decor
Collections can be shared as direct links on any of your social media platforms, websites, blogs, emails, newsletters, or any pages. They can also be added as Collection Sections to your TapTo.Shop (a fully customizable storefront), and mimic your Instagram feed as an infinite scroll format.
Have a blog? Create a destination on your blog for your followers to shop a Collection of your Looks in one place. Check out this example below:
Image via Atlantic-Pacific
Here's an expanded view of what clicking on an image reveals:
image via Atlantic Pacific
Have a Blog? Here are some must-know insights when sharing Looks & Collections:
Direct traffic back to your site
- Get the page views you deserve! Drive all clicks from Instagram to your blog instead of someone else's website or email list.
- Increase your site traffic and follower loyalty across your brand.
Remove all barriers to shop
- In just one click, followers can shop each of your Instagram posts with Looks & Collections.
- Other services clog up your followers' already full inboxes in order to shop.
Other Tips:
- Create at least five top Looks a week and add your TapTo.Shop link to your Instagram profile.
- TapTo.Shop is a fully customizable storefront that showcases your shoppable content for audiences to easily purchase from your link-in-bio. Read here to learn how to set up your TapTo.Shop, where you can include content like your Looks and Collections!
- Download the Collective Voice iOS app here to create and share Looks on-the-go, all in less than two minutes