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What are the best SEM tips?
- Know your goals!
- Track things that are important to you by utilizing AdWords' Conversion tracking
- Know the value of your site's traffic (by location, device, time of day)
- Have a test budget for learning
- Start with highly targeted search queries based on your site's content
- Utilize the AdWords Keyword Planner
- Ensure you have coverage for all applicable ad extensions
- Increasing CTR (Click Through Rates) increases Quality Score (this will help with increasing ad rank and decreasing CPCs)
- Utilize bid modifiers (e.g. time of day, location, device)
- Incorporate as many keywords in ad copy as possible
- Test different ad copy variations