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What are the best SEM tips?

  • Know your goals!
  • Track things that are important to you by utilizing AdWords' Conversion tracking
  • Know the value of your site's traffic (by location, device, time of day)
  • Have a test budget for learning
  • Start with highly targeted search queries based on your site's content
  • Utilize the AdWords Keyword Planner
  • Ensure you have coverage for all applicable ad extensions
  • Increasing CTR (Click Through Rates) increases Quality Score (this will help with increasing ad rank and decreasing CPCs)
  • Utilize bid modifiers (e.g. time of day, location, device)
  • Incorporate as many keywords in ad copy as possible
  • Test different ad copy variations
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